AMA · July 7th, 2024 | 8:00 PM ET
Marketing Operators LIVE: Creative Testing AMA
Go down the creative testing rabbit hole with the team behind the Marketing Operators podcast — DTC powerhouses Cody Plofker of Jones Road Beauty, Connor MacDonald of Ridge, and Connor Rolain of HexClad.
Speakers
Cody Plofker
CMO, Jones Road Beauty
Connor MacDonald
CMO, Ridge
Connor Rolain
Head of Growth Marketing, HexClad
Event details
They’re three of the most respected marketers in DTC.
→ Connor Rolain, Head of Growth Marketing at HexClad, the innovative DTC cookware brand generating $400M in revenue.
→ Cody Plofker, the Chief Marketing and Revenue Officer of Jones Road Beauty — the ageless beauty brand that grew to over $100M in revenue in just three years.
→ Connor MacDonald, CMO at Ridge, the minimalist men’s accessory brand that’s been profitable from day one and continues to post +50% growth year over year.
Together, they oversee hundreds of millions of dollars in ad spend.
... And they’ve tested creative in every way imaginable.
Now, they're sharing those learning with you.
Get creative testing guidance directly from the hosts of the popular Marketing Operators podcast.
This session might just give you the creative testing framework you need to ship the next million-dollar ad for your brand.
“Despite all the spicy takes on creative testing, it’s ultimately just a job to be done for growth marketers. We’ll show you how we do creative testing, what we’ve learned over the years, and answer your specific questions.”
Watch the on-demand event
Get creative testing guidance from the pros:
- Find out the exact creative testing methods used at top DTC brands
- Learn how to measure ad performance efficiently (and accurately)
- Explore ways to compare new creative to proven winners
- See real ad examples and breakdowns of performance
Thank you! Check your email for a link to the recording.
Keep watching
How to find your real ceiling for ad spend
Your ROAS looks fine. Your MER looks stable. But if growth has stalled anyway, the problem isn't your creative — it's the CAC target you're optimizing against.
Watch the event →
2026 Creative Strategy Summit
State-of-the-industry event for creative strategists.
Watch the event →
2026 Runneth Creative Strategy Bootcamp
Get an introduction to creative strategy and the most up-to-date industry training designed to help you master paid social in 2026
Watch the event →