Blog & Interviews
Creative strategy, in practice
Guides, interviews and the Thumbstop archive: how performance marketing teams plan, make and measure ads that work.
Thumbstop
2024 Creative Strategy Trends
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25 Video Ad Hooks that Convert in 2025
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Guide
3 meetings every growth marketer needs to run (with agenda templates)
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Thumbstop
3 tips to make native-feeling paid social ads
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Resource Guide
5 best creative reporting tools for your digital agency
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Tool guide
6 Ad testing tools for digital marketers
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Guide
7 Best UGC sourcing platforms for finding talent in 2025
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Thumbstop
Ad creative inspiration: Ideation, differentiation, & must-try ad formats for 2024
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Thumbstop
Basic buyer psychology for better ads
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Resource Guide
Best TikTok ads reporting tools 2025
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BFCM Guide
Black Friday Cyber Monday (BFCM) 2025 Q4 Planning: Reports, KPIs, & Performance Reviews in Runneth
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Thumbstop
Brainstorming with AI for performance advertising
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Guide
Build a creative engine to scale ad testing and production
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Resource Guide
Centralize your creative insights with Runneth’s Custom Tagging
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Product
Comparing how different offers perform
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Guide
Creating Effective UGC Ads: A Step-by-Step Playbook
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Creating winning demonstration ads for Facebook & TikTok
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Best Practices
Creative Analytics 101: How to Master Data-Backed Ad Strategies
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Thumbstop
Creative iterations 101: Identifying opportunities for winning ads
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Tool Guide
Creative reporting for junior marketers
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Creative strategy techniques from HexClad, Lucyd, and Omnia 1 Analytics
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Resource Guide
Creative Strategy: The Ultimate Guide for Performance Marketers and DTC Brands
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Best Practices
Dara Denney’s guide to building high-performing creative teams
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Best Practices
Demystifying your data: How to analyze creative performance
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Product
Discovering what products resonate best on paid
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Thumbstop
Does Andromeda change anything for BFCM?
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Thumbstop
Does creativity affect ad performance?
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Thumbstop
Facebook Ad Creative KPIs
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Product
Facebook and Google Analytics results, side-by-side
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Product
Finding the best landing page paths
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Thumbstop
Here's how anyone can start making winning ads
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Guide
How & Where to Find the Right UGC Creator for Your Ad Goals (Fast)
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Thumbstop
How group language affects ad performance
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Thumbstop
How to adapt your creative strategy during economic uncertainty
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How to analyze your competitor's ads: 6 lessons from Mirella Crespi
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Creative Strategy
How to avoid creative ad fatigue: 4 strategies to keep things fresh
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Thumbstop Newsletter
How to Be a Great Marketer in the Age of AI: 3 Skills That Still Matter
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How to Build a High-Volume Ad Production System for Meta and TikTok in 2026: 200+ Winning Creatives Every Week
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Thumbstop
How to build a performance creative workflow for Facebook & TikTok ads
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Thumbstop
How to build a video ad with AI: Step-by-step guide
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Thumbstop
How to Create a Successful Facebook Ad in 7 Simple Steps
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Thumbstop
How to create ads that stick in buyers' minds
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Thumbstop
How to develop creative strategy for different stages of the customer awareness funnel
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How to Do Creative Strategy in 2025
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How to learn why an ad worked or failed (using Runneth)
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Blog
How to prove the value of creative in performance marketing
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Thumbstop
How to resolve creative conflict in paid advertising
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Guide
How to show creative performance to clients
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Thumbstop
How to use brand storytelling as a vehicle for performance
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Thumbstop
How to use social proof in facebook ads
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Best Practices
How to use the five customer awareness stages to build a winning ad strategy
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Thumbstop
How to use TikTok trends to make ads
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Resource Guide
How to Write UGC Scripts for Ads That Convert in 2025
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Guide
Key metrics for creative performance
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Thumbstop
Moment anchoring: the CPG ad tactic DTC brands are quietly stealing
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Product
Now, collaborate with your team on Runneth
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Thumbstop
Research done right ft. Sarah Levinger
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News
Runneth raises $30 million USD to build the command center for creative strategists
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Announcement
Runneth raises $6M to help creative teams quantify their impact
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Tool guide
Runneth's AI tool guide for marketers
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Guide
Scale paid social campaigns with automation
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Best Practices
Scaling creative: Mirella Crespi’s proven ad production workflow
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Thumbstop
Scaling influencer marketing into a DTC channel
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Thumbstop
Scaling your Facebook ads strategy using big creative swings
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Tool Guide
Software for powering creative testing and iteration on Meta and TikTok
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Thumbstop
Static ads playbook: Using static ads in your creative strategy
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Product
Testing if model eye contact is better
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Product
The AI brain for marketing: Runneth
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Best Practices
The best Facebook ad reporting tools for 2024
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Best Practices
The HexClad playbook: How lean marketing teams can drive profitable marketing with creative
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Best Practices
The ideal naming convention for ad creative analysis
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Thumbstop
The Marketing Operators on creative strategy
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Interviews
The performance creative framework used by Caraway to scale growth
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Guest Post
The ultimate guide to Facebook ad creative testing in 2025
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Thumbstop
Top-performing Facebook ad hooks for 2024
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Thumbstop
Two-sided advertising: make better ads by admitting your flaws
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Guide
UGC briefing: How to create winning, data-driven creator briefs
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Thumbstop
Use AI to scale ad creative ft. Alex Cooper
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Thumbstop
Using AI in DTC advertising: Apply the fundamentals
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Thumbstop
Using cost caps for Facebook ads in 2024
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Thumbstop
Using psychology in Facebook & TikTok advertising
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Thumbstop
What the best DTC ad accounts have in common
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Guide
What the best marketing teams are doing with AI tools right now
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Thumbstop
Why do some ads resist creative fatigue?
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Resource Guide
Why Runneth beats Facebook Ads Manager for creative analysis
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Product