How to find your real ceiling for ad spend

There's a number sitting in your data right now that tells you exactly how far you can push your ad spend, and most marketing teams have never calculated it.

Abir Syed, CPA, co-founded UpCounting and works as a fractional CFO for high-growth DTC brands, including Obvi, Manmade, RoseSkin, and Bambu Earth. He's Big Four trained and has run more than 100 financial reviews for ecommerce brands.

Unlike most CFOs, he actually understands media buying — and he keeps finding the same three mistakes hiding in the numbers marketers trust most.

In this session, he'll break down why average CAC is the wrong number to chase, what marginal CAC actually tells you about your next dollar of spend, and how to know when you've hit the ceiling your current team and creative can support.

You'll learn:

• Why your back-of-napkin CAC calculation has three flaws built in
• How to build a scaling target table so you know when to push and pull back
• The cashflow strategy that lets you scale aggressively without running out of cash

Bring your questions. The CAC traps look different everywhere.