AMA · April 2nd, 2025 | 8:00 PM ET
Ecosystem Thinking: Expanding your Meta strategy into TV and traditional media
Learn how DTC brands can turn their Meta framework into efficient growth on traditional media.
Speakers
Savannah Wisham
Creative Director, Fat Earth
John Gross
CEO, Fat Earth
Jason Moran
Group Creative Director, Red Antler
Event details
Although once reserved for the very legacy brands DTC disrupted, performance marketers are now finding enormous expansion opportunities in traditional media.
Truth be told — DTC brands are poised for even more efficient growth on traditional media thanks to their Meta frameworks.
Creative performance agency Fat Earth (known for driving holistic growth for brands like Graza, Our Place, and Magic Spoon) and brand cultivator Red Antler (Casper, Prose, Allbirds) will show you how to use Meta as a flywheel for creative testing, identifying the most effective messaging, visuals, and hooks to confidently expand into traditional media.
Using Meta as a testing ground, I'll show you how to confidently expand into TV and de-risk these larger media investments — while still scaling efficiently on Meta.
Watch the on-demand event
Get the playbook for expanding into traditional media:
- Running iterative tests in Meta to optimize TV/CTV
- Balancing brand-building with product education
- Creative solutions for a smaller production budget
- Real examples of multi-media campaigns
Thank you! Check your email for a link to the recording.
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