Sprints with Evan · February 8th, 2023 | 7:00 PM ET
Building the optimal creative team
Brendan Bannister is the powerhouse behind driving a 13x growth in less than a year in his former role as a Creative Director. In this discussion with Runneth, he explains how to build a team of high-performing marketers, why UGC scripted creative is the future, shares advice for creators, and more.
Speakers
Brendan Bannister
CEO and Brand Architect at Natura Labs
Event details
With a decade-long experience in roles like CMO, data scientist, and creative director, Brendan knows exactly how to build motivated teams that fuel the marketing machine and scale brands.
His marketing tactics at a previous brand increased website visitors by 1500%, and landed over 180 million paid views on YouTube. Now, he works as the Founder, CEO, and Brand Architect of Natura Labs, the first Ecom research and development firm.
“Long term relationships create long term results that compound to long term success. Focus on growing your creative team as you grow as a director and as the brand grows and an organization. Growth is holistic in nature and relationships provide pathways toward ‘success’.”
Watch the on-demand event
Get the recording
- How to collaborate with creative ambassadors, and the best place to start.
- Creative strategy and its impact on performance marketing.
- Maximizing output, and simplifying decision making.
Thank you! Check your email for a link to the recording.
Keep watching
How to find your real ceiling for ad spend
Your ROAS looks fine. Your MER looks stable. But if growth has stalled anyway, the problem isn't your creative — it's the CAC target you're optimizing against.
Watch the event →
2026 Creative Strategy Summit
State-of-the-industry event for creative strategists.
Watch the event →
2026 Runneth Creative Strategy Bootcamp
Get an introduction to creative strategy and the most up-to-date industry training designed to help you master paid social in 2026
Watch the event →