AMA · September 24th, 2025 | 8:00 PM ET
High-Converting Creative for BFCM 2025
Discover the high-converting hooks and ad formats that will help your brand dominate the biggest shopping weekend of the year.
Speakers
Savannah Sanchez
Founder, The Social Savannah
Event details
Black Friday is the ultimate stress test for creative teams. With ad costs skyrocketing and consumer attention at its most fragmented, even well-performing creative can get lost in the noise.
In this virtual event, you'll learn how to adapt your creative approach for peak season psychology, leverage scarcity and urgency without appearing desperate, and create thumb-stopping formats that perform when the stakes are highest.
Savannah Sanchez is one of the most sought-after creative producers for Meta and TikTok ads. As one of North America's top TikTok Creative Exchange partners, Savannah has produced winning BFCM campaigns across hundreds of brands and knows exactly what works when the stakes are highest.
"I'll break down the winning hooks and ad formats that will make your BFCM campaigns impossible to ignore."
Watch the on-demand event
Learn how to maximize your BFCM performance:
- Creative hooks that work when discount fatigue is real
- Format strategies that convert traffic during BFCM
- Platform-specific optimizations for Meta & TikTok
- Real examples of ad creatives from top DTC brands
Thank you! Check your email for a link to the recording.
Keep watching
How to find your real ceiling for ad spend
Your ROAS looks fine. Your MER looks stable. But if growth has stalled anyway, the problem isn't your creative — it's the CAC target you're optimizing against.
Watch the event →
2026 Creative Strategy Summit
State-of-the-industry event for creative strategists.
Watch the event →
2026 Runneth Creative Strategy Bootcamp
Get an introduction to creative strategy and the most up-to-date industry training designed to help you master paid social in 2026
Watch the event →