AMA · January 2nd, 2023 | 7:00 PM ET
Creative strategy with HG Performance Creative
Sarah Levinger, Nicole Crowell, and Lauren Schwartz break down all the pieces of creative strategy in this AMA – from research to launch and analysis. These experts have years of experience working with DTC brands and unlocking growth through psychology-based creatives.
Speakers
Sarah Levinger
Director of Growth, KnoCommerce
Lauren Schwartz
Founder & Creative Director, The Loft 325
Nicole Crowell
Creative Strategist, Structured
Event details
Sarah Levinger: this Creative Strategist and performance creative consultant uses psychology-based creative, to help clients design effective paid media ads. She helps her clients break through communication barriers with customers, and improve their ROI.
Lauren Schwartz: a Creative Designer from Southern California, Lauren has worked within the eCommerce industry for over 15 years. Through her creative experience she has become a thought leader in building profitable creative strategies, paid social campaigns, organic social, and email marketing.
Nicole Crowell: as a Media Buyer and Creative Strategist, Nicole has recorded $70M+ in ad spend across Meta, Google & TikTok. She’s an expert at constructing systems and frameworks for creative strategy for DTC brands.
Check out this guide to Becoming a Creative Strategist and Nicole's BFCM inspo board for actionable insights!
“That's the most important part about research – we should never be running out of things to test if we do the research correctly.”
Watch the on-demand event
Don’t miss out on hearing:
- Conducting creative research + next steps.
- Managing the feedback process with stakeholders.
- Writing a creative brief and making it impactful.
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