Panel interview
Accelerating growth with data-driven creative strategy
Check out this session to uncover tactics for scaling brand spend and driving optimal growth for clients and stakeholders. Learn why data-driven creative is essential for achieving success in your growth marketing strategy, and how to align your approach accordingly.
Speakers
Gareth Everard
CMO at Pela
Rose Mayo
VP of Growth at Very Great
Seiya Vogt
VP of Marketing at Thirty Madison
Reza Khadjavi
Co-founder & CEO, Runneth
Event details
Seiya Vogt: this marketing expert has led pre-series A to pre-IPO companies ranging across DTC, Retail, Ecommerce, healthcare, SaaS and more. He has driven businesses to over 2x YoY growth by developing marketing strategies and leading cross-functional work.
Gareth Everard: as the CMO at Pela, Gareth knows how to build creative strategies from the group up and scale them. He co-founded two companies before joining Pela and talks extensively about how to run profitable ads using margins, lifetime value, performance creative and more.
Rose Mayo: she is the VP of Growth at Very Great and started her career in the fashion industry in social and e-commerce. She’s seen the agency and brand life and understands the intricacies of driving performance-focused creative growth.
“We have very integrated creative and growth teams. We almost just think about creative as performance creative.”
Watch the on-demand event
Don’t miss out on hearing:
- Why has creative become such a key lever to growth.
- How to improve your Marketing Efficiency Ratio (MER) by building a feedback loop between media buying and creative.
- The role of “Creative Strategist” and who is responsible for it.
- Establishing a data-driven workflow across the creative team.
Thank you! Check your email for a link to the recording.
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