Use case · Creator sourcing

Find the creators your audience already trusts.

The creators who actually move your audience are usually already in your competitors' followers and comments. Runneth surfaces them, ranks them, and hands you a shortlist you'd never build by scrolling.

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The problem

The right creators are already out there. Finding them is the grind.

Creator sourcing is a Runneth workflow that finds creators by mining competitor followings and your saved criteria, classifies each from real bio and post content, and exports a ranked list.

Sourcing creators usually means hours of scrolling, guessing from a bio, and building a spreadsheet by hand. The creators with real credibility in your space, the ones your audience already follows, are the hardest to surface that way, so you keep going back to the same few names.

It knows every creator working in paid today.

When sourcing runs on data instead of scrolling, your shortlist gets bigger and better.

How it works

Sourcing that runs on data, not your evenings.

1

Point Runneth at your competitors

Give it the handles of the brands your ideal creators already work with. Their followings are the richest hunting ground you have.

2

It mines and ranks by overlap

Runneth pulls those followings and ranks creators by how often they show up across the brands plus the opportunity criteria you set.

3

It classifies each creator

From real bio and post content, not guesses, so you know who fits before you reach out.

4

It exports a ranked list

Straight to Google Sheets, Notion, Airtable, or Slack, ready for your team to action.

What you can set up

A sourcing engine, not a scrolling session.

Daily creator discovery

New, relevant creators surfaced every day, not just when you finally make time to go looking.

Overlap and opportunity ranking

Ranked by how connected each creator is to the audiences that already trust your space, plus your own criteria.

Spend signal on proven creators

See the estimated spend behind the creators driving results for brands like yours, including ones you've never tried.

A bigger, better shortlist

Find your next creators

Give Runneth a few competitor handles and get a ranked, classified creator list.

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FAQ

Frequently asked questions

How does Runneth find creators?

It mines the followings of competitor brands you name, ranks the union by overlap and your saved opportunity criteria, and classifies each creator from their real bio and posts. It is connected to inspiration sources and the Meta Ad Library, so it effectively maps the creators working in paid today.

Does this replace my influencer or partnerships lead?

No. It removes the hours of manual scrolling and list-building so your team spends its time on outreach and relationships. The decision on who to partner with stays with them.

Where does the creator list go?

Wherever you work: Google Sheets, Notion, Airtable, Slack, or a CSV. The ranked, classified list lands in your tool, ready to action.

Why mine competitor followings?

Because the creators your audience already trusts are usually the ones engaging with brands like yours. Starting from those followings surfaces credible creators you would otherwise miss, including ones you've never tried.