Use case · Creative QA

Run creative QA in Slack.

Encode your review standards once. Runneth checks every new ad against them, leaves timestamped feedback, and keeps the whole team shipping, even when your reviewer is out.

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The problem

When you ship 75 ads a week, QA becomes the bottleneck.

Creative QA in Slack is a Runneth routine that runs the first review pass on every ad against your team's own standards, leaving timestamped feedback right where your team already works.

Every cut runs through one person. They are downloading files, leaving notes, flagging editors, and routing approvals, over and over. And the more they review, the less sharp their eyes get. Spelling errors, rough transitions, a product that barely shows up: things slip through exactly when volume is highest.

Your standards shouldn't live in one person's head.

The fix isn't to review less. It's to encode the review itself, so it runs every time, on every cut, without waiting on a single reviewer.

How it works

Your QA, encoded and always on.

1

Connect Frame.io and Slack

Runneth lives in your approvals channel and your Frame.io account, where review already happens.

2

Teach it your standards

It learns what your reviewer enforces by hand: spelling, transitions, pacing, product visibility, brand and claims rules.

3

It reviews every new cut

Every 30 minutes Runneth checks for new uploads and leaves timestamped feedback right on the Frame.io file and in Slack.

4

Approved cuts move on

Once a cut passes, it routes straight to your media buyers. No reviewer bottleneck, no waiting.

How Cozy Earth uses it

“If Runneth says it’s good to go, it’s good to go.”

Katie, Cozy Earth's Growth Creative Manager, used to QA all 75+ ads a week herself. She taught Runneth to think like her. Now it runs the first pass on every video ad in Slack, encoding the standards she used to enforce by hand.

Read the full Cozy Earth story →
What you can set up

One routine, applied to everything.

Video QA routine

An always-on first-pass review on every video ad, in the channel where your team already works.

Brand context across product lines

One set of standards applied consistently across every product, so nothing drifts.

QA right in Slack

Feedback and approvals happen inline, so editors never leave their workflow.

Your standards, on every cut

Run your first QA pass in Slack

Runneth sets up in minutes. Teach it your standards and it reviews every asset with deep precision from then on.

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FAQ

Frequently asked questions

Does Runneth replace my reviewer?

No. Runneth runs the automated first pass so your reviewer spends their time on judgment calls and higher-leverage creative work instead of catching typos. Your team still owns final approval and the standards Runneth applies.

What does Runneth check in a creative QA pass?

Whatever your reviewer enforces by hand. Common checks include spelling and on-screen text errors, clean transitions, pacing, whether the product is shown enough, and brand and claims rules. You teach it your standards once and it applies them to every cut.

Where does the QA happen?

Directly in Slack and Frame.io. Runneth lives in your approvals channel and your Frame.io account, checks for new uploads every 30 minutes, and leaves timestamped feedback on the file and in the thread.

Can it run reviews without me?

Yes. Once it has learned your standards, it runs the first QA pass on its own. Cozy Earth's creative lead set it up, went on vacation, and told the team that if Runneth says an ad is good to go, it's good to go. The week ran without her.

How is this different from a generic AI checking an ad?

Runneth is grounded in your brand context and your reviewer's actual standards, and it lives inside your existing review tools. It is not a one-off prompt. It is a persistent routine that improves as you correct it.

How much volume can it handle?

It is built for high volume. Cozy Earth ships more than 75 ads a week across five product lines, all running through Runneth's first QA pass.