Runneth/Customer Stories/Cozy Earth

Cozy Earth · Video QA

The QA standard that runs without her

Katie taught Runneth to think like her. Now the first QA pass on every video ad happens in Slack, and the practice she built over years runs even when she is away.

75
ads QA'd every week
1st pass
runs in Slack
PTO-proof
review process
Customer story
The situation

Katie could never get away.

Cozy Earth runs the first QA pass on every video ad through Runneth, directly in Slack, using the standards their Growth Creative Manager spent years building.

As Growth Creative Manager, every one of the 75 ads her team ships each week came through her for QA. It was a lot of volume. And nonstop pressure to catch everything.

The bar was in her head. Brand rules, product details, the small things that separate an ad that's ready from one that's almost ready. None of it was written down in a way anything else could run.

The turn

Katie taught Runneth how to think like her.

She encoded the standards she used to enforce by hand. Runneth now runs the first QA pass on every video ad directly in Slack, flagging what is off before it ever reaches her.

When Katie went on vacation, she added Runneth to the team's Slack channel and told them: “If Runneth says the ad is good to go, the ad's good to go.” The week ran without her.

The practice she built over years now operates without her in every review.
75

ads a week, screened before they reach a human

The first QA pass is no longer a bottleneck sitting on one person. It's a routine that runs the moment an ad lands in Slack.

What Katie built with Runneth

A QA practice that lives in the team's tools, not in one head.

Video QA Routine

Video QA Routine

Runneth runs the first QA pass on every video ad, checking it against Katie's encoded standards before anyone else looks.

Brand context across product lines

Brand context across the product line

The brand rules, product details, and quality bar live in Runneth's brain, applied consistently across every product.

QA right in Slack

QA right in Slack

Reviews happen where the team already works. No new tool to open, no checklist to remember.

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FAQ

Frequently asked questions

How does Cozy Earth use Runneth for video ad QA?

Runneth runs the first QA pass on every video ad directly in Slack, checking each one against the standards Cozy Earth's Growth Creative Manager used to enforce by hand. It flags what is off before an ad reaches a human reviewer.

Can an AI really catch what a creative manager would catch?

Cozy Earth's approach was to teach Runneth the actual standards: brand rules, product details, and the quality bar that lives in an experienced reviewer's head. Runneth applies those consistently on the first pass, so the human review starts from a much cleaner place.

What happens to QA when the reviewer is on vacation?

Cozy Earth added Runneth to the team's Slack channel before the manager went on PTO. The team's instruction was simple: if Runneth says the ad is good to go, it ships. The review practice ran without interruption.

Does Runneth replace the creative QA role?

No. It runs the repetitive first pass so the reviewer's judgment goes toward the calls that actually need it. The standard is encoded once and applied to every ad, which removes the bottleneck of one person screening 75 ads a week.