Use case · Creative intelligence

See what's working. Find your white space.

Runneth tags every ad, ties those tags to your real performance, and surfaces the untested combinations worth trying next. One live dashboard, not a pivot table nobody maintains.

The problem

You can see what spent. You can't see why it won, or what to test next.

Creative intelligence is a Runneth dashboard that tags every ad, ties those tags to CAC and ROAS, and surfaces the untested creative combinations worth testing next.

Top-line numbers tell you an ad worked. They don't tell you it was the testimonial hook, the fast-cut format, or the founder angle that did it, and they definitely don't tell you what you haven't tried. Answering that means hours in pivot tables that are stale the moment you start.

Stop guessing what to test next.

When every ad is tagged and tied to outcomes, the pattern, and the gap, becomes obvious.

How it works

From raw ads to a clear next test.

1

Every ad gets AI-tagged

Runneth tags each creative by hook, format, messaging angle, and intended audience, on top of the millions of ads already tagged in its system.

2

Tags meet your performance data

It ties those tags to CAC and ROAS through your attribution, like Northbeam, so the patterns are grounded in real outcomes.

3

See what's working by component

A live dashboard breaks down performance by any tag, across one product or your whole portfolio, refreshed on demand.

4

Surface the white space

Runneth flags the combinations you haven't tested yet and the iterations worth trying, feeding directly into your next sprint.

How Everyday Dose uses it

A dashboard that points to the next sprint.

Travis's team reads what's winning by AI tag and CAC on one live dashboard, then tests the white space Runneth surfaces. The gaps feed straight into the next sprint.

What you can set up

Your creative, finally legible.

Creative intelligence dashboard

One live URL the whole team opens to see what's winning by hook, format, and angle.

White-space finder

The untested combinations, surfaced automatically, so you stop guessing what to test next.

Component performance breakdown

Filter performance by any creative attribute, across products or a single line.

Test the gap, not a guess

Find your white space

Connect your accounts and Runneth tags, analyzes, and surfaces what to test next.

FAQ

Frequently asked questions

What are AI tags?

Structured labels Runneth applies to every creative, like hook type, format, messaging angle, and intended audience. They turn raw ads into data you can analyze, on top of millions of ads already tagged in Runneth's system.

What is creative white space?

The combinations of hook, format, and angle you haven't tested yet. Runneth reads the gaps between what's working and what you've tried, and surfaces the highest-potential untested ideas.

Does this replace my creative strategist or analyst?

No. It does the tagging and the pattern-finding so your strategist spends time on the creative calls, not on building pivot tables. The judgment on what to test stays with your team.

What data does it use?

Your connected ad platforms like Meta and TikTok, your attribution such as Northbeam, and Runneth's AI creative tags. Everything updates from one live dashboard.