Use case · Ad naming

Automate your ad naming conventions.

Runneth reads every asset in Google Drive and applies your naming conventions automatically, then turns those names into a performance dashboard you can actually act on.

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The problem

Naming conventions bring order to your ad account. Applying them by hand doesn't scale.

Ad naming automation is a Runneth routine that reads each new asset in Google Drive, applies your naming conventions, and turns the result into a dashboard you can analyze by every component.

Strong teams build serious conventions: 20+ components coded into every ad name so the data stays clean and the account stays legible. But someone has to apply those conventions, by hand, to every asset, across every product line. It's the slowest step in the upload, and the easiest place to introduce the errors that quietly corrupt your reporting.

Your naming conventions can make or break your creative strategy.

You shouldn't have to choose between a rich taxonomy and a fast upload. Runneth gives you both.

How it works

Your conventions, applied everywhere. Automatically.

1

Hand Runneth your conventions

Give it the sheets you already use. It decodes your component naming systems, including how each component is coded so the ad names stay readable.

2

It reads your Drive

As editors and creators drop assets into Google Drive, Runneth watches each one and reads what's actually in the creative.

3

It applies your conventions

Every asset is named to your exact conventions automatically: content type, subtype, creator type, hook, and the rest. The slowest part of the upload is gone.

4

It turns names into analysis

Runneth reads your conventions back as a component dashboard: performance by hook, creator, or format, across one product or your whole portfolio.

What you can set up

From naming chore to creative intelligence.

Auto-naming from Google Drive

Every new asset named to your conventions the moment it lands, with no manual tagging.

Component performance dashboard

Filter by any naming component and see what's winning, across products or a single line.

Cross-product gap finder

Read the gaps in your conventions to surface the hooks, formats, and angles you haven't tested yet.

Order, applied to every asset

Name every asset the moment it lands

Hand Runneth your conventions once and every new asset gets named for you automatically.

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FAQ

Frequently asked questions

Does Runneth replace the person who names our ads?

No. It removes the most repetitive part of the upload process so your team spends its time on strategy and creative decisions instead of manually coding ad names. Your conventions and your judgment stay yours.

How does Runneth learn our naming conventions?

You give it the sheets you already use. It decodes your components and the coded structure behind each ad name, then applies the same logic to new assets. Harry's handed over conventions refined over years with little context, and Runneth understood them quickly.

Where does the automatic naming happen?

In Google Drive. Runneth watches the assets your editors and creators upload, reads the creative, and applies your conventions so the named asset is ready to launch.

Can it analyze performance by naming component?

Yes. Runneth turns your ad names into a component dashboard so you can see performance by hook, creator type, format, and more, filtered to one product or across every product line.

How many components can it handle?

As many as your conventions have. Harry's runs 20+ components per ad, all applied automatically and available as filters in the dashboard.