Black Friday Nov 27--d --:--:--

BFCM 2026
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Analyzes your live ads, pulls the top tactics in your industry from last year’s BFCM, and gives you full briefs for the ads you need to run this year based on that data.

Tell us your brand.

Tell us where to send your plan.

Your plan gets built on this page

◉ Black Friday 2025 swipe file SRC MOTION

[ /02 // THE FOUNDATION ]

Your data becomes your strategy

How the BFCM planning app works.

Understand your strategy
Reads your 50 most recent ads to find the angles you use and the audiences you speak to.
Benchmark against last year
The top tactics your industry ran for BFCM 2025: 25,499 creatives across 895 advertisers and $13.5M of spend.
Brief out the six ad types your brand can’t skip
Hook written, format picked, job assigned, and the spend lane each one came from. 3 warmup, 3 weekend.

[ /03 // EXAMPLE OUTPUT ]

Example plan: Winks (sleep supplement)

WINKS ⋅ GETWINKS.COMBFCM 2026

Your BFCM 2026 Plan.

3 ads to warm up your audience before Black Friday, plus 3 to drive sales during the event itself.

Based on 25,499 creatives run by Health & Wellness brands between September and the end of BFCM 2025, as well as the ads you’ve been running over the last 3 months. Analyzed 50 of your live ads to shape the plan.

The foundation ⋅ what makes your category different

We analyzed 25,499 ads and $13.5M in Black Friday ad spend from 895 Health & Wellness advertisers last year to build this plan. These tactics ran far more here than across all advertisers.

Hooks that over-index

What stops the scroll

Explainer 2.1×
Myth Busting 1.6×
Warning 1.5×

Formats that over-index

How the ad is built

Unconventional Text 2.3×
Infographic 2.1×
Educational 2.0×

Angles that over-index

What the ad argues

Authority / Expertise 2.4×
Health Outcomes 2.4×
Problem-Solution 1.9×

The six ads ⋅ 1 offer ⋅ 2 phases

Warmup ⋅ 3–6 weeks outNo offer yet. Build warm audiences cheaply.

01proof ⋅ your live ad

Problem Opener

UGC video · Relatability #1

02proof ⋅ your live ad

Mechanism

Demo · Curiosity #2

03proof ⋅ your live ad

Testimonial

UGC · Social proof, 8.8%

Weekend ⋅ sale liveOffer forward. Convert the pool you built.

04proof ⋅ your live ad

Offer Hero

Static · Discount #1, 35.9%

05proof ⋅ your live ad

Winback

Static · Discount + urgency

06proof ⋅ your live ad

Last Chance

Static · Urgency, 2.7%

Inside brief 01 ⋅ Problem Opener

UGC video ⋅ problem-solution ⋅ relatability hookGoal ⋅ warm cold audiences, no offer

Time	Shot	Script
0:00–0:03	Handheld selfie, dark room, clock reads 3:47.	“It’s almost 4am. And I’m just… staring at the ceiling. Again.”
0:03–0:08	Next morning, couch, coffee, tired, to camera.	“I fall asleep fine. I stay asleep about three hours, then I’m wide awake. Every single night.”
0:08–0:14	Kitchen, holding product. On-screen: “not another melatonin”	“The 3am wake-up isn’t one thing going wrong, it’s a few things your body’s doing at once.”
0:22–0:28	Product beauty shot on the nightstand.	“If you’re the 3am person too… it’s worth a shot.”

Your plan gets built on this page

[ /04 // GO DEEPER ]

Go deeper with Runneth

The BFCM planning app was built by Runneth, the AI agent that gets marketing. What could you build with an always-on agent that understands your brand?

Tell me more about Runneth

BFCM 2026
Meta Ads
Planner

Your data becomes your strategy

Understand your strategy

Benchmark against last year

Brief out the six ad types your brand can’t skip