chief marketer

a leader in the trenches

Chief Marketer NYC · Sept 24, 2026

This is getting out of hand

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This take aged poorly

YouTube thumbnail: 4 Marketing Agents, four n8n workflow canvases, Lucas Walter
10:35
Lucas Walter
These 4 n8n Marketing Agents Are Making Me $1,000's!!! (free download)
Lucas Walter | AI Automation  ·  33K views  ·  1 year ago

This take aged well

Andrej Karpathy
@karpathy
The hottest new programming language is English
8:14 PM · Jan 24, 2023 · 4.9M Views
2,027 Reposts279 Quotes27.8K Likes

Just describe what you want

Alysha Runneth
@alyshadotmd
Prompt I just sent:

“Please search TikTok for all 49 keywords individually and pull the top video by views, and the top video by engagement, within the following time periods: 30 days, 90 days, 180 days, and all time. If the top videos overlap in any of the time periods, that's fine, then just save the one. Save the video files and the transcripts in the research folder under creators, in a new folder called content. Save them in folders labelled with the keyword you used to search them. Save the md file with the transcript next to the video, and also save the creator's handle, how many followers they have, and the top 3 comments by "like" count on the video.”
1:11 PM · Sep 11, 2026 · 2,220 Views
Alysha BoehmAlyshacreative strategist

super IC

individual contributor
insane impact

“IC work is the new career flex”
Elena Verna

Elena Verna, growth leader

Lovable Dropbox Amplitude Miro

chief marketer

"ozempic is just cheating" "gentle parenting is creating little monsters" "zone 2 is all that matters" "renting is throwing money away" "obesity was never about willpower" "sunscreen causes cancer, not the sun" "seed oils are poison" "no amount of alcohol is safe" "cardio is a waste of time" "gentle parenting was never permissive" "renting and investing beats owning" "sunscreen is the only anti-aging" "a drink a day is fine" "seed oils are actually fine"

the world is a
confusing place

Axios, Aug 19 2026: Scoop: Stripe says the singularity has begun. Stripe told investors that January 1st marked the beginning of the singularity.

the singularity
is here

sam altmanopenai
patrick collisonstripe
tobi lütkeshopify

inability to predict what comes next

1440 printing press 1900 electricity 1990 internet what we could imagine 2026 AI
what becomes most scarce

clarity

people give their attention, loyalty, and money
to whoever helps them make sense of the world

Zohran slogan board — freeze the rent, childcare for all, workers over billionairesZohran for New York City pin
politicians
Bryan Johnson — Don't Die
thought-leaders
MASA tortilla chips — no seed oils
brands
clarity
vendors

Brands need
durable takes

MASA ad — ditch seed oils, eat tallow cooked chips

so brand marketing is king?

not quite

takes don't
distribute
themselves

Eras of marketing

print
1890 – 1950
tv
1950 – 2000
digital
2000 – 2020
feed
2020 –

the timeline

“your institution
will only survive if it's
timeline native.”

Jeremy Giffon · Founder, Octave

Jeremy Giffon on the Invest Like the Best podcast

social media grown up

Gary Vaynerchuk in 2008
Goodfellas: Tommy DeVito
maybe you didn't hear?
i don't shine shoes anymore

this is where
attention
lives now

one channel now

organic paid creator

each marketing era had a star

print era · copywriter
copywriterwrites banger hooks
tv era · creative director
creative directormakes ads people watch
digital era · performance marketer
performance marketerlives by the numbers
feed era
creative strategist
boardroom · the big picture trenches · the craft cmo creative strategist chief marketer a leader in the trenches
siloed marketer

“that's a brand
team thing.”

chief marketer

“what's the
difference?”

A marketer stops at a wall, holding a phone ad for the same product and campaign shown in the room beyond it.
The chief marketer walks through the wall with that same phone ad, joining the matching campaign and product on the other side.
siloed marketer

“we need
more budget.”

chief marketer

“we need
better hooks.”

A marketer adds more ineffective fishing lines while the fish swim away.
The chief marketer adds an appetizing worm to one better hook and attracts the same fish.
siloed marketer

“I'll loop in
the team.”

chief marketer

“it's already
done.”

A marketer calls for help while the pieces of an unfinished ad remain on the workbench.
The chief marketer has assembled those same pieces into a finished ad.
siloed marketer

“that's not what
leadership wants.”

chief marketer

“I'll convince
them.”

A marketer accepts the seated leader’s objection to a proposal on a laptop.
The same leader has risen from the chair and smiles as they high-five the chief marketer over the proposal, visibly convinced and excited.

the chief marketermakes ithappen

the feed is winner take most

content attention the top 5% ~85% of the eyeballs

Winning the feed is hard

01research02ideate03brief04create05QA06launch07reporting
too many feedsto doomscroll
too many adsto make
too many adsto check
too many numbersto read

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  • Gives feedback to creators
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